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  • March 6, 2024
  • 19 min

Unlocking Success: building a locksmith empire

Jacob Szender, CEO of Sure Lock & Key, shares his journey of building a successful locksmith and security firm. He discusses his inspiration for entrepreneurship in the locksmith industry and the strategies he implemented to grow his business significantly. Jacob emphasizes the importance of adaptability and determination in overcoming challenges and thinking on your feet. He also highlights the value of education and recommends taking courses in finance, budgeting, and marketing. Jacob discusses how Workiz’s tools and features have helped streamline and grow his business. He concludes by sharing his future plans and goals for the locksmith business.

About the speakers

Jacob Szender Podcast
Jacob Szender
CEO of Surelock and Key

Jacob Szender serves as the Chief Executive Officer of Sure Lock and Key, a distinguished Locksmith and Security firm catering to clients nationwide, with branches in Connecticut, New York, Rhode Island, Texas, Illinois, Arizona, and Florida.

Founded by Jacob and his 3 siblings, the company evolved from fielding just 1-2 calls per day to managing a multi-location locksmith enterprise worth millions, receiving over 200 service requests daily. Jacob’s entrepreneurial spirit became evident during his early days as a locksmith, prompting him to focus on business expansion. Through his initiatives, which included website development, marketing strategies, and implementing efficient software solutions, he orchestrated the company’s growth trajectory. With meticulous planning and execution, the modest locksmith venture transformed into the thriving enterprise it is today.

Caitlin Dwyer Podcast
Caitlin Dwyer

A Boston native turned California resident, blending my background in acting with a passion for sales. Over time, I’ve immersed myself in the world of Field and Home Service, uncovering the inner workings of this fascinating industry.

What I’ve found is a vibrant community of service professionals, each with their own journey marked by tales of resilience and triumph. Their stories, filled with grit and grace, serve as a testament to the remarkable growth potential within this field.

Now, I’ve partnered with Workiz to share these inspiring narratives through our new podcast, Workiz Unplugged. Together, we aim to uplift and motivate individuals within the industry, offering insights and lessons from those who have thrived in the face of challenges.

Book a demo with Caitlin today!

Be a guest on our podcast.

Are you a home service professional eager to share your insights and experience with us on our podcast?

Sign up to be a guest at Workiz Unplugged, our field service podcast, and join our host, Caitlin Dwyer, a Boston native turned California transplant, as she shares inspiring narratives and offers insights and lessons from those who have thrived in the face of challenges.

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