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Ad and Source Tracking
See which ads make money
Make good marketing decisions by seeing which ads drive the
most profitable calls, clicks, and jobs.
Reports that unify your business
Report on online and offline marketing alike
Track online and offline campaigns in one report. From truck wraps to door fliers to Google ads, get the complete picture to make smarter decisions.
The new way
Ensure every channel works
See every dollar’s source, every time
Know exactly where every lead, job, and dollar comes from so you can invest with confidence and cut what doesn’t work.
Track all your marketing
Unlimited numbers and campaign tracking links
Scale your marketing confidently with unlimited phone numbers and UTM links. Track every marketing effort, no matter how big you grow.
Why technicians love Workiz?
Increase the efficiency of your field service business with all-in-one platform trusted by over 120,000 pros. Manage all your daily tasks automate your key workflows, win more jobs, get paid in the field faster, and control your business in real-time with Workiz.
Frequently asked questions
What is Workiz’s Ad & Source Tracking feature?
Workiz’s Ad & Source Tracking shows you exactly where your leads and jobs are coming from.
Whether it’s Google Ads, Facebook, Thumbtack, Angi, or a local flier, you can track which channels drive business — and which waste your budget. This lets you double down on what’s working and cut what’s not, with zero guesswork.
How does Ad & Source Tracking work?
Workiz automatically attaches a lead source to every incoming job or lead as long as you use custom UTM links, phone numbers, or email parsing to tag the lead’s source. All that data flows into your reports — giving you a clear view of job volume, revenue, and ROI for every ad or campaign.
What can I track with this feature?
You can track the number of leads or jobs from each ad source, total revenue earned from each source, your close rate per campaign, ROI on paid marketing, and which sources bring in high-paying or repeat customers.
How do I know which marketing channels are worth the cost?
With Workiz Reporting, you’ll see exactly how much each lead source generates in revenue. No more guessing — just clear data showing which ads are driving actual jobs, and which aren’t pulling their weight.
Can I track call-based leads like Google LSA or fliers with phone numbers?
Yes.
With Workiz Phone, you can assign unique phone numbers to different campaigns. When a lead calls in, the number they dialed tells you which ad worked. Workiz logs that as the source so you can see what’s generating calls that convert.
Can I compare online and offline marketing efforts?
Yes.
Whether your leads come from digital ads, yard signs, door hangers, or referrals, you can track them all inside Workiz.
Does this work with other lead integrations like Angi or Thumbtack?
Yes.
Workiz integrates with Angi, Thumbtack, Reserve with Google, and more. Leads from these platforms are tagged automatically, so you can track which third-party lead sources are worth it.
How do I use this to improve my marketing?
Ad & Source Tracking gives you the data to make smarter decisions.
If one campaign is bringing in lots of leads but few jobs, you’ll know to tweak your message or target better. If another channel brings high-ticket clients consistently, you’ll know to scale that up.
Is Ad & Source Tracking hard to set up?
Not at all. No tech skills or third-party tools are needed.You can add source tracking to your Workiz Phone numbers, use custom URLs, or connect your integrated lead providers. It’s all very easy. Anyone can do it.

