Memorable Logo Illustration

Lucian Petronel Potlog, Haul N Junk. Dribble

Logos are essential to any brand as it’s the first impression someone will have of your company and it reaches everyone who has any contact with you. Because of this, it’s important to ensure your logo offers a favorable impression of your business. A strong logo represents your brand clearly and effectively while making you look like a long-time pro, even if you’re just starting out from your garage.

Too Much Details Logo

Avoid using too much detail

Simple logos are recognized faster than complex ones. For example; McDonald’s, Apple, Nike, and Coca-Cola are three of the most easily recognizable global brands. Just ask any parent who’s traveled by a McDonald’s with a hungry toddler about the power of those golden arches. Strong lines and letters show up better than thin ones, and clean, simple logos will scale much better than complicated ones.

Color Black White Logos

Try it in black and white

If your logo doesn’t look good in black and white, it won’t look good in any color. It’s also worth noting that printing costs for four-color logos are often much greater than that for one- or two-color jobs.

Logos Sizes

Make sure your logo scales as well as your business

A logo should be aesthetically pleasing in both small and large sizes, and in a variety of mediums. A good rule to follow to accomplish this is the business card/billboard rule; your logo should be clear and easy to understand in both formats.

Logo Color Balanace

Strike the right balance

Your logo should appear balanced to the eye–meaning no one part should be too bold or stand out enough to overpower the rest. Just as a painting would look odd if all the color and details were segregated in one corner, so do asymmetric logos. Color, line density, and shape all have an impact on your logo’s balance.

Logos are one of the most complex pieces of your brand puzzle, and it can be a lot to take in. If you need some inspiration, check out these Junk Removal logos created by real graphic designers on Dribbble.

Once you have your brand, messaging, and logo in a good place, you’re ready to turn your website into a lead-generating machine.

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