It’s no secret that the junk removal business is booming. In fact, a 2020 survey by IBISWorld found the average revenue for a junk removal business is about $1.4 million per year, with an annual growth rate of 3.5%. In 2023, the U.S. Bureau of Labor Statistics found the junk removal industry generates an annual payroll of $10 billion and employs over 481,400 people in the United States, and those numbers are only expected to grow year-over-year.
Whether you’ve already built your local junk removal business or are just getting ready to launch, the right branding can help set your company apart and put you on the path to becoming the junk superstar of the neighborhood–booking more jobs than any other junk removal business in your city.
5 keys to great branding
At its core, branding shapes the way potential customers perceive you. From first impressions to internal consistency to long-term loyalists, branding can make or break every aspect of your business. It’s a key piece of how you set yourself apart, manage your reputation, and develop more awareness around the great service you offer.
However, building a brand is easier said than done, especially in an increasingly competitive and complex world that relies heavily on internet-based customer engagement. And while there is no one-size-fits-all approach, there are some universal practices that can be applied to basically any type of business.
Building a brand is easier said than done, especially in an increasingly competitive and complex world that relies heavily on internet-based customer engagement.
1. Get to know your target audience
Strong branding starts with specificity. You have to know who you’re building a brand for before you can start construction. Try to imagine your dream client. Who are they and what do they care about?
For example, if you are marketing to folks who care passionately about the impact junk hauling can have on the environment, make sure your branding plays up the green aspects of your business and focus messaging on values around sustainability with real examples to prove why you’re greener than the competition.
Once you have determined your brand’s target audience, you can begin to understand their mindset more clearly, form customer relationships, and create detailed, effective communications.
2. Pay attention to your competitors
Analyzing and learning from other top junk removal businesses is essential in building a successful brand. Not only can you imitate those who are excelling in the industry, you can also avoid making the same mistakes they’ve already made.
A competitive analysis is not a one-time event, as your business evolves it will be important to ensure your branding adapts and grows with the market. Researching other brands that have kept up with the ever-changing trends in the marketplace is never a bad idea.
Ask yourself these questions when conducting a competitive analysis:
- How are they marketing their business, and on what channels?
- What are customers saying about their service? Any pain points you can provide a better solution for?
- How much are they charging? Is your price point too low or high in comparison?
- And the most important question of all: what sets your junk removal business apart from the crowd?
3. Focus messaging on key qualities & benefits
Consistency in your messaging is the key to building trust. If your brand is represented one way on a certain channel and another way on another, you risk losing any trust you’ve built with your audience. A good way to build consistent, strong messaging is by performing a SWOT analysis.
- Strengths: What does your business do well? What makes your junk removal company special?
- Weaknesses: What can your business improve on? What do local junk removers do that you don’t? Do you have any resource limitations?
- Opportunities: What can you do to grow your junk removal business?
- Threats: What challenges face your business? What worries do you have for the future of your company?
A SWOT analysis is a great tool for considering not only what your junk removal company does well, but what you can improve on. As a bonus, you can also determine if any of your weaknesses can be turned into opportunities.
4. Get the word out & build trust among your community with reviews
While advertising is the most well-known way to build brand awareness, social proof is easily one of the most effective ways to get the word out and build trust among your customers. In fact, people are 90% more likely to trust a brand that is recommended by a friend and 60% of consumers feel the number of reviews a business has is critical when reviewing and deciding whether to use its services.
It’s more important than ever to have customer reviews as a means to boost your presence on Google and help potential customers learn more about the great service you have to offer. You can also use reviews to refine your marketing strategy by using the positive feedback you receive as part of your messaging and using the negative feedback to generate ideas for improving your junk removal business in the future.
5. Keep your brand alive & well
Your branding is essentially the DNA of your junk removal business. And staying true to this DNA is integral in assuring your customers feel confident in your business, your employees know exactly what the expectations are, and your company has a solid foundation on which to grow.
But staying true to your brand doesn’t mean you can’t evolve or pivot when the time is right (re-branding can be a breath of fresh air when done right). Staying true to your brand means maintaining an established, well-defined set of principles and values that allow your brand to remain loyal to these root characteristics while expanding and growing with the ever-changing business of junk removal.
Integrating your brand throughout every aspect of your business ensures that each piece of your puzzle is functioning as part of the whole with focus and clarity.