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Is trust gone?

Is trust gone?

Didi AzariaNewsAugust 18, 20261 min read

Christopher Nolan's The Odyssey opens with the scene everyone's talking about: the Trojan Horse. Not a monster. Not an army at the gates. A gift. Troy pulled it inside its own walls - and burned from the inside out.

We've been thinking about that scene this week.

By ServiceTitan own account, Podium didn't meet the standards to stay certified in their Marketplace. Podium says they were blindsided. Whatever the real story is, the shape of it is familiar: an integration gets welcomed inside a business's core systems as a "gift" - the comms layer, the reviews, the AI receptionist - until one day it's not a partner anymore, it's a competitor with your customer data and a login. Nine years in. Then four weeks' notice, dropped in the busiest month of the year, ~1,000 shops caught holding the bag.

Troy's mistake wasn't losing a war. It was letting something inside the walls it never fully controlled.

That's the bet we made when we started Workiz: the core of your business - communication, payments, scheduling, AI - doesn't get built by a "partner" you invited in. It gets built by us, inside our own walls, answerable only to you.

Integrations break. Gifts have strings. Ask what's inside before you wheel it through the gate.

Didi Azaria

CEO at Workiz

Didi Azaria, CEO of Workiz, the number one field service management software company. Didi is a seasoned Growth Hacker, Inside Sales Specialist, Startup Enthusiast, and Investor, bringing over 15 years of invaluable expertise to the conversation. With a remarkable track record that includes co-founding Sisense and leading Workiz as CEO, Didi has been instrumental in building business foundations from the ground up. Throughout his career, Didi has been a pioneer in driving sustained growth by assembling high-performing teams and embracing cutting-edge technology to propel his company forward.