Unlocking free leads: marketing secrets for field service pros

Edward Medor leads national partnerships for Workiz, the leading field service management platform for home service pros. With deep experience across HVAC, plumbing, electrical, and garage door industries, Edward collaborates with top contractors and distributors to help companies grow smarter using automation, streamlined scheduling, and customer engagement tools. He’s led dozens of high-impact webinars and partner programs across North America.“My job is to make sure every contractor sees what’s possible when you combine great software with smart strategy.”

Mandeep Bhalla is the visionary behind Grow Nearby, a distinguished digital marketing agency tailored for home services. With over a decade of unparalleled experience, Mandeep has pioneered transformative strategies that have propelled HVAC, plumbing, electrical, garage doors, pest control, and other home service businesses to stellar online success. A captivating speaker and the charismatic host of the “Born for the Trades – A Home Service Podcast,” Mandeep shares his wealth of knowledge to help businesses achieve unprecedented growth and distinction.

Dave Carroll is the dynamic force behind Dope Marketing, a company renowned for its innovative direct mail strategies that ensure businesses not only reach their targets but stay top of mind. Dave's expertise in creating industry-specific campaigns has made him a sought-after speaker and consultant. His unique approach to direct mail marketing helps brands stand out and maintain a powerful presence in their market, driving customer engagement and business growth.

Derrek brings his experience as a business owner, communications professional, and athlete into his coaching and training. Having founded and managed a successful fitness coaching business from a solo enterprise to a staff of 20, he understands how to inspire and motivate teams to reach their goals. Prior to operating his business, Derrek spent time in various communications roles from political speechwriter to Director of Communications, and truly believes that to improve your business you need to improve how you communicate. Derrek is a frequent public speaker for seminars, corporate events, and conferences. He has had speaking engagements in over 7 countries and across most of the U.S. His coaching and training style reflects this communications background by his ability to break things down into easily understood pieces and brings new insight into topics.‍‍