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Webinar

If your prices are wrong, everything will be wrong

Learn how getting your prices correct will help solve many of the problems you currently experience.

Many residential HVAC, Plumbing,and Electrical service companies spin their wheels trying to outwork or outhustle incorrect pricing. The reality is they are not priced in a way that leads to profitability. This then leads to cash flow problems, hiring problems, retention problems, marketing problems, amongst so many others. If you can fix your pricing and get it correct for your business, you can start to make progress on solving all other problems.

In this webinar you will:

  • Understand what makes correct and incorrect pricing

  • Find out how incorrect pricing affects everything else in your business

  • Learn the metrics and KPI's that correct pricing is built on

  • Get insight into strategies for implementing potential price increases

And so much more!

Speakers

Edward Medor

Edward Medor,

Senior Strategic Partnerships Channel Manager @ Workiz

Edward Medor leads national partnerships for Workiz, the leading field service management platform for home service pros. With deep experience across HVAC, plumbing, electrical, and garage door industries, Edward collaborates with top contractors and distributors to help companies grow smarter using automation, streamlined scheduling, and customer engagement tools. He’s led dozens of high-impact webinars and partner programs across North America.“My job is to make sure every contractor sees what’s possible when you combine great software with smart strategy.”

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Derrek Hofrichter

Derrek Hofrichter,

SBE Coach, Trainer and Podcast Host

Derrek brings his experience as a business owner, communications professional, and athlete into his coaching and training. Having founded and managed a successful fitness coaching business from a solo enterprise to a staff of 20, he understands how to inspire and motivate teams to reach their goals. Prior to operating his business, Derrek spent time in various communications roles from political speechwriter to Director of Communications, and truly believes that to improve your business you need to improve how you communicate. Derrek is a frequent public speaker for seminars, corporate events, and conferences. He has had speaking engagements in over 7 countries and across most of the U.S. His coaching and training style reflects this communications background by his ability to break things down into easily understood pieces and brings new insight into topics.‍‍

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