Workiz Logo

Webinar

Cracking the growth code: scale without sinking

Grow your home service business with smart ops and automation

Join Derrek Hoffrichter, Joe Marcotte, and Edward Medor for a dynamic webinar on scaling your home service business sustainably without burnout.

In this webinar, you'll discover:

  • Building a Business That Doesn't Break You with mindset shifts, team design, burnout prevention, and delegation strategies.

  • Mastering Fleet Operations to Eliminate Chaos through GPS tracking, route optimization, driver safety, and smarter dispatching.

  • Automation & Efficiency to automate tasks, boost job management, reduce paperwork, and enhance customer communication.

Perfect For:

  • Home service business owners

  • General managers and operations leaders.

  • HVAC, plumbing, electrical, and garage door service companies

  • Fleet-driven field service businesses seeking growth and efficiency

‍

Speakers

Edward Medor

Edward Medor,

Senior Strategic Partnerships Channel Manager @ Workiz

Edward Medor leads national partnerships for Workiz, the leading field service management platform for home service pros. With deep experience across HVAC, plumbing, electrical, and garage door industries, Edward collaborates with top contractors and distributors to help companies grow smarter using automation, streamlined scheduling, and customer engagement tools. He’s led dozens of high-impact webinars and partner programs across North America.“My job is to make sure every contractor sees what’s possible when you combine great software with smart strategy.”

LinkedIn
Derrek Hofrichter

Derrek Hofrichter,

SBE Coach, Trainer and Podcast Host

Derrek brings his experience as a business owner, communications professional, and athlete into his coaching and training. Having founded and managed a successful fitness coaching business from a solo enterprise to a staff of 20, he understands how to inspire and motivate teams to reach their goals. Prior to operating his business, Derrek spent time in various communications roles from political speechwriter to Director of Communications, and truly believes that to improve your business you need to improve how you communicate. Derrek is a frequent public speaker for seminars, corporate events, and conferences. He has had speaking engagements in over 7 countries and across most of the U.S. His coaching and training style reflects this communications background by his ability to break things down into easily understood pieces and brings new insight into topics.‍‍

LinkedIn
Joe Marcotte

Joe Marcotte,

Senior Director of Product Management at Linxup

Joe Marcotte is a product leader with 15+ years of experience in telematics, transportation SaaS products and services, and fleet and asset tracking solutions. At Linxup, he leads product strategy and management across fleet tracking and safety initiatives. His work focuses on aligning product development with real customer needs to provide the features and services to support small and mid-sized fleets for field service businesses.Since joining Linxup, Joe has helped expand the company’s reach into new markets, improve go-to-market efforts, and guide the roadmap based on direct customer feedback and market insights.Before Linxup, Joe held key product roles at Verizon Connect, Quadax, and Runzheimer, where he worked on everything from safety features and mobile apps to integration strategies and enterprise solutions. Across these roles, he’s built a reputation for practical problem-solving, clear communication, and driving results.‍

LinkedIn