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Webinar

AI technology, your FSM, and marketing.

How to create continuity to drive replacement sales

Across the HVAC industry, replacement demand has cooled, but customers still expect comfort, reliability, and fast service. Contractors who will grow in 2026 are the ones who build continuity between their operations, service team, sales process, and marketing strategy.

This webinar shows dealers how to connect those pieces using AI technologies, FSM data, and targeted marketing to turn repair traffic into consistent replacement revenue. Workiz and Mediagistic will outline how to streamline the customer journey, eliminate operational friction, and create predictable growth through a connected workflow.

Attendees will learn how to:

  • Use AI and FSM data to identify high-probability replacement opportunities within their service base

  • Deploy automated marketing that moves repair customers into replacement conversations

  • Improve dispatching, scheduling, and communication through AI-driven workflow optimization

  • Build continuity between operations, sales, and marketing teams

  • Strengthen follow-up and recapture processes to close more replacement jobs

Why This Matters

Repair volume remains steady, but replacement demand fluctuates. Contractors who operate in disconnected silos will face inconsistent growth, capacity gaps, and missed opportunities.

This session will help dealers:

  • Convert more demand from their existing customer base

  • Improve technician and dispatcher efficiency

  • Reduce bottlenecks and communication gaps

  • Adopt data-driven decision making

  • Implement a strategy that supports steady, profitable growth in 2026

Who Should Attend

  • HVAC business owners and operators

  • General managers and service managers

  • Any contractor looking to turn repair traffic into replacement revenue

Speakers

Edward Medor

Edward Medor,

Senior Strategic Partnerships Channel Manager @ Workiz

Edward Medor leads national partnerships for Workiz, the leading field service management platform for home service pros. With deep experience across HVAC, plumbing, electrical, and garage door industries, Edward collaborates with top contractors and distributors to help companies grow smarter using automation, streamlined scheduling, and customer engagement tools. He’s led dozens of high-impact webinars and partner programs across North America.“My job is to make sure every contractor sees what’s possible when you combine great software with smart strategy.”

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Eddie Childs

Eddie Childs,

VP of Growth Marketing @Mediagistic

Eddie brings more than 15 years of experience building high-performing marketing strategies for HVAC dealer networks nationwide. He specializes in performance marketing, attribution, full-funnel campaign strategy, and customer journey development. Eddie leads Mediagistic’s marketing programs for brands like Trane and American Standard, helping contractors strengthen demand generation, improve conversion, and scale effectively in competitive markets.

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