If you’re in the cleaning business, you’ll need more than just word of mouth to engage new customers. While digital marketing has become a cost-effective and powerful form of advertising, good ol’ fashioned printed flyers still attract viable leads. Below you’ll find cleaning services flyer ideas and examples to inspire your advertising campaign.
The Advantages of Using Cleaning Services Flyers
Posting and dropping flyers will help you catch your prospects in the places they frequent like the post office, the supermarket, the gym, and fast-food restaurants. You can grab their attention while they’re standing in line at a cash register or sifting through their personal mail. Bulletin boards and mailboxes are your new friends. In fact, according to a 2018 study, 57.1% of households opened direct mail advertisements.
Flyers are a cost-effective way to build brand recognition and generate new leads.
What is Brand Recognition?
Brand recognition steers your potential customers into the first phase of their buyer’s journey: awareness. To be considered for the job, your prospects must know you exist. Therefore, it’s critical to invest in brand awareness and to strive to reach your customers where they live, work, and play.
To create brand recognition with cleaning services flyers, you must consistently advertise in the same place with the same design. Your prospects may not be engaged the first or second time they see your flyer. But, they will unconsciously file your ad in the back of their brains, and when they finally decide to hire a cleaning service, they’ll recall your flyer.
But to be remembered, you must differentiate yourself from the competition through the services and promotions that you offer.
Below are samples of promotions or points cleaning services can differentiate themselves:
- “The only cleaning service in the region using exclusively eco-friendly cleaning supplies for health and wellness.”
- “Our 15-minute call-back guarantee ensures that no matter what time of day, we’ll either answer the phone at the time of your call, or we’ll call back within 15 minutes.”
- “We’ll donate 5% of your yearly cleaning fee to a charity of your choice.”
Your presentation has an impact as well. When prospects see your logo or your brand colors, they should immediately think of your cleaning business. After repeated exposure to your brand colors or logo, your prospects will eventually associate them (even out of context) with your business—“oh, that’s Maddy’s Maid Service.” The following logos represent companies with brand recognition.
When you see Nike’s swoosh symbol, you know what it stands for. When you see red, white, and blue in a circle, you think, Pepsi. And an apple with a bite—well, you know that’s Apple.
Your cleaning business may not have a Fortune-500 logo. But do try to advertise it consistently with the same colors and fonts so your cleaning services flyers will be memorable and effective.
Once you’ve created brand awareness, you can generate viable leads. A great way to attract leads with your cleaning services flyers is to advertise promotions like:
- 10% off your first cleaning job
- Two free hours when you refer a friend
- 30% off a full house cleaning during the holiday season
- 15% off post-renovation clean-up
Be sure to include a promotional code or assign a specific number to each flyer so you can track the success of your printed flyers.
Your contact information should be in a prominent place on your flyer. Tearaway flyers make it easy for your leads to contact you. Your prospects can simply rip off your contact info from the flyer to keep as a reference without wasting time searching for a pen and paper (which they probably won’t do anyway). If you’re technologically savvy, consider adding a QR code linking to a specific landing page on your website.
Once leads call you, record their information in a CRM like Workiz so you can immediately generate a professional digital quote and schedule a cleaning appointment. With lead data saved and attached to jobs, you can easily track job progress and pull up a customer’s info if he returns in the future.
How to Make a Flyer for Cleaning Services?
While you can hire a graphic designer to design your flyer, you can also easily create one yourself using online resources.
Before you get started, you should view examples of cleaning services flyers for ideas and inspiration. Begin by looking at this link:
You’ll find layout ideas, slogan choices, color scheme inspiration, and advertising text options. It’s a good idea to scan Pinterest first before designing your own cleaning services flyer. You’ll determine very quickly which style you prefer.
Once you have direction, you can check out PosterMyWall which provides hundreds of different template options for cleaning services flyers that you can choose from and edit to meet your needs. Below is a sample template. By using the tools on the right side of the screen you can change the text, the color, and the images. When you’re done, you can download the flyer for $2.99. Not bad for a professional flyer!
Another popular graphic design tool is Canva. While it has fewer templates, it’s very similar to PosterMyWall. Canva also allows you to create flyers from scratch. With a basic membership, there’s no charge to download your creations.
With Canva, the editing tools are at the top of the screen. More advanced tools are found on the left side. Like in PosterMyWall, you can adjust the font, the colors, and the text. Once you get the hang of it, the options are endless. When you need help, simply click the Help button on the bottom right.
After you’ve completed your design, download it (preferably as a JPEG), send to a local printer, and get printing.
Once your cleaning services flyers are printed, you’re ready to start hanging them up. Research where your target customers hang out and seek out bulletin boards in the area. You can also stick your flyers in mailboxes around different neighborhoods.
What Should You Put on a Cleaning Services Flyer?
Before you write your flyer text, determine your target audience. Marketing to older adults is way different than marketing to college kids. Whether you service commercial spaces or residential ones, your tone and text need to match your clients’ expectations.
Review the following headlines and decide which audiences they target:
- Don’t Stress—Study While We Handle the Mess
- Professional Cleaning Services for Commercial Spaces
- Spring Cleaning for Apartments and Homes
This isn’t a difficult exercise. You should know right away that headline #1 is for students, headline #2 is for business managers, and headline #3 is for families or older adults.
Your potential customers should not be confused about who you serve. In fact, while being clever (“Let us do the dirty work”) might grab your prospect’s attention, it’s not necessary. It’s more important to be clear about what you do and who you serve.
Also, consider the following points about your audience:
- Do they want to know you’ve been in the business for a long time?
- Would they enjoy humor in your ad?
- Will they expect a testimonial from a well-known client in the neighborhood?
- Would they appreciate seeing a picture of the company owner for trust purposes?
Once you have identified your target audience, you can write your flyer copy.
Your cleaning services flyers should include the following information:
1. A headline that encapsulates what you do
Again, your heading should be clear and concise. If you can make it snappy and memorable, even better!
2. (Optional) A short subheading around 15-20 words that describes your service in more detail
Your prospects want to know — what’s in it for me? How will I benefit from your services? Answer that question and help your clients recognize the value you provide. Look at this example from Merry Maids:
Our comprehensive cleaning services
let you relax, unwind, and spend time
doing the things you love.
3. (Optional) A promotion plus tracking code
For example: Refer a Friend and Get 30% Off Your Next Window Cleaning Service
Promo code: helpmyfriend
4. Your name and contact information plus a call to action
Here are sample calls to action:
- Contact us for a free consultation
- Call us to schedule an appointment
- Get in touch before January 1st to receive 50% off your next appointment
5. A strong graphic
One striking photo or image is better than multiple images on your cleaning services flyers. Too many graphics create clutter and hide important information.
6. Your services
Make sure your flyer is easy to read. List your core services (i.e. window cleaning, mopping and tile cleaning, power washing, etc.), and resist the temptation to describe every detail of your business. No one will read it and your ad will be less effective.
7. A differentiator/promotion
If you provide services for both residential and commercial spaces or offer any other differentiator, let your audience know.
Again, a promotional offer is a great way to attract new leads. Promotions are attention-grabbers and will motivate people to contact you.
Sales promotions can provide the following benefits to your cleaning services business:
- Increase service awareness
- Promote a new service
- Increase sales volume
- Keep audiences engaged
- Activate dormant customers
- Attract new customers
- Increase customer satisfaction
- Improve customer loyalty
- Provide audience insights
- Distinction from competitors
- Enhance brand and reputation
**Don’t forget to include a promotion every now and then, but don’t overdo it.
Top 4 Cleaning Services Flyers Ideas and Examples Including Links to Free Resources
While you may find cleaning services flyer ideas and templates that inspire you, how do you know if they’re any good? Check out these cleaning services flyer examples below to learn more.
1. Eco HomeCare
This template works well for eco-friendly cleaning services. The color green is commonly associated with natural products and services and works effectively on this flyer. What stands out most are the three different promotions placed prominently on the page. The family image helps emphasize the family-friendly service provided by Eco HomeCare.
While there’s a lot happening on the page, the important information (i.e. contact info and promotions) is very clear.
You can find this template on Pinterest.
2. Home Cleaning Services
With this flyer, we know right away which services this business offers. There’s also a clear call to action with contact information. The flyer is uncluttered and easy to read.
By specifying the region they service, they identify their target audience.
With two shades of blue and white as the main colors, orange stands out as the accent color. The overall layout and color scheme are easy on the eyes and memorable.
3. Disinfection Cleaning Services
Again, this flyer couldn’t be clearer. This company does more than just clean, it disinfects and removes germs. While it’s unclear from the text if they clean residential or commercial spaces, we can infer from the photos that they serve a variety of different environments.
If you choose this template, add your own business name, your phone number, and location. To make the ad even better, clarify which spaces you service and in which regions.
For ad tracking purposes, include a promo code with the sale offer or attach a unique phone number to the flyer.
You can find this template here.
4. Simple Cleaning Services
This is a bright, attention-grabbing ad. The central image is strong and the color combination is unique. The few words on the page are enough to convey what this cleaning service offers. This is also a great example of a tearaway ad.
If you choose a tearaway template, include your website or email with the other contact information as many people will want to check your website before contacting you. Some people also prefer to send an email instead of calling.
5. Shaw & Sons Cleaners
This is a basic flyer that gets the job done. While the layout is simple, the unique color scheme (blue, yellow, and white) make the flyer more striking. The promotion and promo code are easy to see, close to the center of the page. The CTA is clear (“Book an appointment”) and there are two ways to reach the company (phone and email).
The headline is also straightforward. We know right away that Shaw & Sons services homes. The company stands out because it has been in business for the last 20 years. Prospects reading the ad will feel more comfortable knowing that Shaw & Sons is an established and experienced company. This key information builds trust.
You can find this template here.
If you don’t have your own images to add to your cleaning services flyers, you can check out the following free resources to locate photos or vector images.
Both these sites contain free images (in addition to paid images).
But the more personal or “authentic” your images are, the more your prospects will trust you. Seeing the real face behind the business is more convincing than a stock photo of random people. With so much competition out there, this is yet another way to be heard above the noise.
You’ve Made Your Cleaning Services Flyers. What’s Next?
To capture new leads attracted by your flyers, a Cleaning Business Scheduling Software tool like Workiz will make your next steps smooth and easy.
With a smartphone or tablet and an internet connection, you can use the software anywhere to check your cleaning services leads, schedule jobs and dispatch techs, view a client’s history, and create cleaning invoices and get paid. Everything you once wrote down on paper or maintained in a spreadsheet can now be more efficiently managed through Cleaning Services Booking Software.
Standard Cleaning Services Software includes features like:
- Scheduling and dispatching
- Invoicing and online payments
- Automated customer alerts, updates, and reminders
- Online and chatbot booking
- Employee tracking
- In-app service phone system
- Route planning
- Back office accounting and systems integration
As your cleaning services business grows, being organized is key. Once your leads start rolling in and your staff expands, a digital platform becomes essential. With so much of your business automated, you’ll be able to relax and focus on improving your skills and your customer relationships.
Cleaning services flyers are an inexpensive way to build your brand recognition and attract new leads.
There are plenty of free and inexpensive ways online to create flyers for your business.
Before you begin, take time to conduct research in the following areas:
- Your target market
- What your competition is doing (and how you can do it better)
- Design ideas and inspiration for your flyers
- Promotions that work with your business plan
- What differentiates your cleaning business from others in the area
Once you clarify these points, you’ll be on your way to attracting and converting new leads for your business.