The process of turning your plumbing business into a long-term success can be challenging, but it is worth the effort. Start by assessing what you need to get started and how best to fulfill those needs before taking things further (i.e., expanding the client base or offering more services).
The good news for all plumbers out there: You don’t have to do this alone!
As software used by field service business owners like you, Workiz has aggregated plenty of data to help you make better business decisions. We want your work to be easy and your success to come even easier, which is why we recommend these surefire strategies:
10 Best Ways to Get Plumbing Leads
1. Be ready to turn your site inside out
Let’s take a look at a key factor for the success of your business: your website. Ensuring that your website is mobile-friendly will give you the leverage you need to attract and maintain customers. You can start by running your website on a mobile-friendly testing tool to view your customers’ firsthand experience (or this one, to scan the entire website). Through this step, you’ll be able to increase your website’s visibility in search engines. Next would be to personalize your site’s messages by showcasing a behind-the-scenes video. Give your customers a taste of your business and make them eager to see what’s in store for them. Pair this with a solid call-to-action plan that involves special discounts, and you’ll have a base to build up from.
2. Utilize SEO
Search Engine Optimization (or SEO) is a fancy way of describing the process of boosting your website’s search engine results. Not only does it maximize your site’s performance on search engines like Google or Bing, but it can also bring qualified leads. When your customers search for keywords like “plumbing company” or “plumbers,” it’s essential to have your name loud and clear. After researching and finding the right keywords for your site, you can add them to your social profiles, website, and even lead generation sites like HomeAdvisor. More customers are sure to find you that way.
3. Stunning customer experience
Customer service experience is directly related to your profitability. The better the customer service is, the better your reputation will be. One way to ensure a high-quality experience for your customers is to use call tracking. First impressions count, and that first phone call is an ideal way to close a sale. You can also track the duration of the call, view the location of the calls, and even the time it took for the user to contact you.
4. Customer referrals
Once you finish a job, don’t forget to ask your customers to refer you to other prospects. Be confident about your service and the quality you provide. By getting referrals, you’ll be able to increase your customer base significantly! Not only will your customers remember your pleasant service but they’ll tell their friends and family members too. That earns you a spot in their circle of trustworthy resources.
5. Customer reviews
Since we mentioned customer referrals, it’s also important to highlight the value of reviews. 86% of customers read reviews for local businesses. That only emphasizes how important it is for a company to encourage customer recommendations. Third-party testimonials are a great way to reassure your customers that you are providing excellent service. Getting their recommendations is not only essential to your business’s reputation, but it can also significantly boost your search engine rankings. Your commitment to customer service is a plumbing lead you can bank on for years to come.
6. Instructional Youtube videos
Thanks to the collective attention deficit, engaging your customers with videos helps to keep them interested. Top-performing video content on YouTube ranges from 42 seconds to 10 minutes, an ideal amount to execute. Show your customers what your business is all about and explain the services you offer through this channel. Maybe even ask the audience how they feel about the topic and what they would like to watch next. Take note that these YouTube videos don’t have to be purely informational. It’s even possible to throw in some silly plumbing scenarios to lighten up your content.
7. Email list
You probably already have a list of returning customers and a mailing list. So why not take advantage of them to the fullest? You could even start a brand new emailing list for customers so they can receive industry-related material straight to their inboxes. The content can include anything relevant to your business, from educational material to special offers and seasonal promotions. Remember, the more engaged your audience is with you, the more likely you are to convert them from passive audience to active customer.
8. Digital marketing
Google Adwords is one of the oldest forms of advertising, but it’s still a powerful tool for lead generation. Pay-per-click or PPC ads on Google, Yahoo, and other search engines can help target your audience to head over to your site. Just pick your audience carefully, as there is tough competition out there for every customer. Take advantage of Google’s powerful algorithm to stand out among your competitors.
9. Social media presence
Facebook, LinkedIn, Twitter, and Instagram are all great sites to gauge your audience. To highlight your services on a social media platform, begin with the account with the largest amount of followers (currently) and then move on to the others. You can place your contact information directly on the posts so they can link back to your site. Your customers will then be able to see your working hours and the various services you offer.
10. Whatever works for you
Mapping out your revenue goals and understanding the many ways you can generate new leads will help you get ahead of the game. While this is the last tip on our list, you can always make it your first priority.
How Workiz App Can Help Grow Your Plumbing Business
Closing sales, acquiring customers, and scheduling appointments is no walk-in in the park. By implementing these strategies, you’ll surely be able to increase leads to your plumbing business. A software solution like Workiz can help grow your business activity and client base even more. Among other features, we have an excellent service chatbot that can be installed directly on your business website! This way, your customers can book jobs online at any time of the day. Give Workiz a try, and our experts will help you gain leads and build long-lasting relationships with your customers.